Positive deviance is a proven problem-solving approach that focuses on identifying solutions that already work within communities facing extreme challenges. For us, this concept serves as our compass, applied specifically to climate change, conservation, and environmental resilience.

Across the world, in places experiencing collapsing fisheries, rising seas, biodiversity loss, and disrupted ecosystems, there are always individuals and teams succeeding against the odds. These positive deviants are not seeing more funding or are more powerful than others. Instead, they are guided by deep local knowledge, lived experience, and a willingness to think differently about their relationship with the environment.

From seaweed farmers restoring degraded coastlines and coral gardeners rebuilding reefs, to youth leaders protecting estuaries, these outliers are developing real-world climate solutions rooted in place. Their work demonstrates what climate resilience looks like in practice.

Our mission is to find these positive deviants, learn from their approaches, and amplify their models so others can adapt and responsibly scale what works. By focusing on the positives, these deviants helps shift the climate narrative from inevitability and loss to action and direction. We move away from only spotlighting what's broken to instead focusing on the people proving a more resilient future is already possible.