Remote and rugged, Meru was once nearly lost to poaching—but today, it's a symbol of rebirth. Wetlands, forests, and savannas shelter elephants, rhinos, and lions, as well as rare birdlife. But Meru is perhaps most famous for its connection to Born Free. It was here that Elsa the lioness was raised and later returned to the wild, inspiring a global conservation movement that endures through the Born Free Foundation.
A conservation and community development organization working across East Africa to support wildlife protection, education, and sustainable livelihoods. They partner with local schools, health clinics, and conservation areas to ensure that communities benefit directly from tourism and conservation.