solutions

Solutions are everywhere.
You just have to look closer.

Three years, 43 countries and territories, thousands of hours underwater. The clearest pattern we found is this: the answers already exist, and they are already working. They are just hard to see from a desk.

why we're sharing this

There are solutions all around us — really positive, working things — but you can hardly find them online. And because of that, they're not getting the funding, resources, credibility or ability to move their work forward and scale.

We're served so much bad news. But there's genuinely good stuff happening. We just have to put attention and money behind the right things — and we've found the formula for finding the right things.

have a solution?

If you're doing the work, we want to hear about it

Whether it's yours or someone else's, tell us what's working and where. We read every one of these, and the ones we can help, we go and see for ourselves.

tell us about it →

how we look

The Accelerant Framework

Finding a working solution in a place you've never been is a repeatable process, not luck. This is ours: seven steps, run as a loop, refined across three years of expeditions. It rests on positive deviance — the premise that in any struggling system, somebody is already succeeding under exactly the same constraints as everybody else. Our job is to find that person, then remove whatever stands between their work and scale.

Cyclical by design — step seven feeds back into step one, on better evidence than the round before.

Click any on the wheel below to open that stage

The framework is cyclical by design — step seven restarts step one, on better evidence than the round before. Read the full Accelerant Strategist framework ↗︎

what we offer

What we offer

We are always looking for scalable solutions around the world. The positive deviants that have the ability to bring their solution to their communities and regions that are facing similar challenges.

So what do we offer? Two things, and they are different. One is an expedition team that comes to where the work is. The other is the infrastructure that makes the work findable long after we have gone. Most teams need the first. The ones ready to scale need both.

01 — the expedition team

We come to see your work in action

Our expedition team of pro-divers, strategists, project managers, and content creators travel to the solution rather than asking it to travel to us.

  1. 01 Tell us what you're working on

    A message, a link, a description and your most recent impact. We want to understand what's happening, what you're doing to solve your local challenge, and what's standing in your way.

  2. 02 We research it from the outside

    Before we ask anything of you, we map the region and the problem ourselves: who else is working on it, what has already been tried there, and where your work sits in that picture.

  3. 03 We come to you

    This is the part most teams never get. We travel to the site and embed with your team — diving, filming, walking the ground, sitting with the community and the people running the work day to day. This allows us to learn more and go deeper with you.

  4. 04 We document it properly

    Underwater and topside photography, film, and a written case study, per your input. Field-grade evidence of the work, which most frontline organizations have never had made for them. This is what can live online and live on well after we are gone.

  5. 05 We place the story

    Our field work has run in BBC Wildlife, Forbes, Oceanographic, Earth.org, SeaVoice, SHE Changes Climate and the UN High-Level Climate Champions, among others. Coverage in outlets your funders already read does work that a post on your own channels cannot.

  6. 06 You own everything that comes out of it

    The imagery, the footage, the case study. Use it in grant applications, on your site, with your board, forever. It does not sit in our archive waiting for permission. This content is given to you to use as you see fit.

  7. 07 Visibility audit

    The last thing we do is measure what your work looks like from the outside: where your authority actually stands today, what someone searching for a solution like yours finds instead of you, and the fastest wins available. For most teams this is where the real gap shows up — and it is the point where Flywheel Motion picks up.

02 — the infrastructure

Introducing our tech, Flywheel Motion

Flywheel Motion is the infrastructure layer built out of what we learn in the field, to help make solutions more discoverable online.

  1. 01 Foundation build — replatform

    We move your personal brand or organization site onto the Flywheel platform — the same infrastructure we run for every organization we grow. Every page, image, domain and email link migrates; nothing breaks and your look is preserved. The difference is that it becomes something that can be fine tuned every week and it is built from the ground up to be understood by Google and by AI assistants. This is the build that turns a scattered presence into one credible home base, with your mission woven in rather than bolted on.

  2. 02 Own your name

    Your organization's name is your most valuable search term, and most frontline teams do not fully own theirs. We make sure search engines actually know every one of your pages exists, and that anyone searching for you finds you rather than a directory listing or an old article about you.

  3. 03 Get found for what you do

    Owning your name only reaches people who already know it. We research the phrases funders, journalists and supporters actually type when they look for work like yours, then build the pages that rank for them — in search, and in the AI answers that are quietly replacing it. Being found now means being built for large language models, not only for Google.

  4. 04 The Growth Engine

    This is the part that runs after launch and never stops: ongoing content, search optimization, earned media and automation tuning, run by a senior team every week. Search catches people already looking; the media side reaches the ones who would care but have never heard of you, and the whole path is built to convert — so a funder who reads for thirty seconds understands why to back you. A site built once and left alone decays. A site worked on every week accumulates.

  5. 05 Compounding and network

    Each page that ranks keeps working for years. Each piece of earned media makes the next one easier to place. Authority accrues rather than resets, which is the whole argument for owning your platform instead of renting attention on feeds you do not control. That compounding is amplified by the network: mutual endorsement and cross-promotion across the people and organizations we work with. One relationship opens the others, and a team that arrives connected to an existing ecosystem starts several steps ahead of one arriving alone.

  6. 06 Measurement

    You get reporting your team can put straight in front of a funder, a sponsor or a board — what moved, where it came from, and what it is worth. Not a vanity dashboard. The metric we hold ourselves to is funding conversations opened, not followers gained.

flywheelmotion.com ↗︎

our focus

the areas we anchor our work in

The 6 impact areas we anchor every expedition and partnership in — the frontlines where we look for solutions worth scaling. Tap any area to go deeper.

    solutions we love

    Examples of Positive Outliers

    Each example is proof of positive deviance — that they can succeed against the odds and have the ability to scale in their community and beyond.

    Koh Surin, Thailand Inside The Mission To Save The Moken Sea Nomads A sea-nomad people holding on to a way of living with the ocean that predates every marine protected area ever drawn. Loisaba Conservancy, Kenya Meeting the Chui Mamas: An Exploration into An Advancing Kenya Women turning the community that once lost livestock to leopards into the reason leopards are still there. New York Harbor, USA Pete's Story: The Billion Oyster Project Restaurant shells, school classrooms and volunteer hours rebuilt into living reefs in one of the most industrialised harbours on earth. Península Mitre, Argentina How Argentina moved faster than climate collapse to save its kelp A team that mapped and won protection for Patagonia’s kelp forests before the warming caught up with them. Cabo Pulmo, Mexico Saving Cabo Pulmo, Mexico’s 20,000 year old reef: Judith’s story A fishing community that voluntarily stopped fishing, and watched a 20,000-year-old reef come back. Zanzibar, Tanzania Eleanor Carter Talks Chumbe Island: Inside the World's First M-PPA The world’s first privately managed marine protected area, funded by the people who come to see it. Whangaruru, Aotearoa New Zealand Maara Moana: The First Ocean Garden The first ocean garden: Indigenous-led restoration run on whakapapa and tikanga, not on a management plan written somewhere else. Raja Ampat, Indonesia Meet Virly Yuriken: The Force Behind Misool’s Conservation Success A former shark-finning camp turned into one of the best-protected reefs on the planet, run by the people from the villages around it. California, USA Conservation: Swaying the Future A startup growing seaweed into a material that replaces the plastic packaging it would otherwise take centuries to be rid of.

    questions

    Frequently asked

    What counts as a solution?

    Work that is already running and already producing a result, inside one of our impact areas. Not a pledge, a pilot with no data, or an idea looking for funding. The test we apply is simple: is somebody succeeding here under the same conditions that are defeating everyone else?

    What is positive deviance?

    A research approach from Pascale and Sternin, built on a simple premise: in any struggling system, somebody is already doing better than everyone around them, under identical constraints and with no extra resources. Rather than importing an answer from outside, positive deviance finds that outlier and works out what is stopping their approach from spreading. Every solution on this page was found that way.

    What is the Accelerant Strategy?

    It is the method behind everything on this page: a seven-step loop that starts with the environmental question in a place, maps who is already working on it, finds the positive deviants, diagnoses the one missing piece holding their work back, deploys a decisive move to close it, tracks what actually shifted, then carries the proven mechanism to the next region. An accelerant does not start the fire — it makes an existing one burn faster. The full strategist-facing version lives on andicross.com.

    How do you choose which solutions to feature?

    We look for evidence, and we go and see it. Vetting means time on site — in the water, in the village, watching the work rather than reading a report about it. Then we ask whether the model would still work somewhere else, run by other people. That question is why some brilliant, place-specific projects do not make this page.

    What does it cost to work with you?

    It depends entirely on what your work needs, which is the point of diagnosing the missing piece first. Some of what we do is documentation and coverage; some of it runs through Flywheel Motion as infrastructure support. Get in touch and we will tell you honestly whether we are the right help.

    I have a solution. What happens after I get in touch?

    We read it. If it fits an impact area and there is evidence behind it, we come back with questions, and where we can, we plan to come and see it. We cannot visit everything, but nothing gets ignored, and being outside our current expedition route does not mean no.

    for the impact solutionist or team

    let's make your work more discoverable

    do you have something that is or will change the world for the better?

    get in touch

    for the conscious traveler

    let's show you where we've been

    are you interested in being a mindful explorer?

    see where to go